Evonik Jordan supports distributor at DETEX

DETEX is the largest and most awaited event in the field of detergents in the Middle East

Evonik Jordan attended the DETEX Exhibition, a premier biennial event recognized as the most important in the detergent industry. Held every two years, DETEX is a B2B event that attracts international brands, providing a crucial platform for industry leaders to showcase their latest innovations and connect with key customers.

At this year’s exhibition, Evonik Care Solutions – home care products were a key focus, with Evonik representatives supporting their distributor, REDA Chemicals at their booth. The event was an opportunity for Evonik to engage with a wide array of international and regional customers including those from Saudi Arabia, Syria, and Egypt.

Neveen Kanaan, General Manager, Evonik Jordan, emphasized the importance of the exhibition, noting, “DETEX is a major event for us. It’s a great opportunity to receive customers from the region and globally, facilitating discussions and networking without the need for extensive travel. This is particularly valuable given Jordan’s position as one of the top three detergent industries in the Middle East.”

The exhibition also served as a strategic platform for Evonik representatives to meet with customers from Syria, initiating further discussions that are expected to bolster regional collaborations and business growth.