Growth takes center stage at the Evonik Middle East & Africa Sales Conference 2022  

Held between May 9^th to 11^th with a focus on growth, the Middle East Sales Conference finally took place in Dubai reuniting the region after 3 years, thus making it the first largest internal event since the pandemic.

Dr. Hendrik Schoenfelder, Regional President, MEA commenced the event by highlighting key strategies to foster better relationships between business lines and customers. Following the State of the Nation presentation were updates from the country managers on the respective legal entities and a touch of Green – sustainability.

Themed around growth, a specially curated workshop was created for colleagues to share engaging and innovating project ideas that reflected Best Learnings or Best Business Opportunities. This was followed by a unanimous voting process for the best projects in both categories and the winners bagging the first place were Soumaia El-Gamel for Best Learning and Kenneth Badong for Best Business Opportunity, followed by the second and third place bagged by Siyouna Shamirian and Patrick Bennet for Best Learning growth projects, as well as Ahmed Khater and Douglas Malala for the Best Business Opportunity.

The conference concluded with key takeaways on growth and building customer relationships, as well as a keynote presentation from Dr. Anita Stoll, Head of Supply Chain and Special Projects, MEA, who presented an overview of business lines’ feedback on the growth workshop and other initiatives.